Etiquette and social media

Hello again, weary internet travellers. Yes, I know I don’t post very much! Turns out there is a reason for that.


So two things combined recently, and I thought I would share and see if I could get any input.

The first thing, is social media. I’m pretty interested in things such as demographics and behaviour of people, and so I have been doing a touch of research in my spare time.

I found that on facebook, sites grow fastest if they spam out content. George Takei’s page for example, spams out several posts an hour almost even.

This confused me a bit, I’m one of those creatures who can be occasionally awkward, because I really don’t tend to like small-talk. If I don’t have something interesting to say, I tend to not say anything [though there are notable exceptions]. This ties in with how I find myself more and more hiding posts from George, because it just seems to get worse and worse, yet I find they still show up in my newsfeed. Though I do admit there are the occasional gems in all the mud, which is why I have not unfollowed his page.

So anyway, I looked into how facebook works.

Turns out that facebook runs some sort of [top secret] algorithms, which distribute posts from people or pages, and so pages will have something in the region of 100 views per post, for every 2k likes or so that their page has. That’s right. Someone who likes your page has something like a 5% chance of seeing your posts in their newsfeed.

It also turns out that a page can ‘boost’ a post, that is, pay for a post to be distributed to a larger portion of their page likes, or to friends of people who like their page, or to random people in set demographics.

So I can tell the newsfeed I like posts from this or that page more, by liking said page etc, but it turns out that this can be bypassed by someone paying for the privilege.

Right then, that sort of bothers me. Because what it does is [in my fairly uneducated opinion], create an environment where spamming posts all the time, pushing out lots of [often shitty] content all the time, gets more views; because each post only hits a small portion of people who like the page anyway. More posts means more small portions of your likes recieve your stuff, because these algorithms appear to run per post not per page or per day.

Isn’t this all a bit agitating?

To actually grow your fanbases on facebook, you have to spam all day everyday, so that it actually reaches people; especially if you’re not paying for it to be ‘boosted’ past the usual algorithms that are cock-blocking you from your own community.

Yes yes, I know facebook is a business. But bloody hell do they really need more business profit than is generated by entire countries annually?

Now this brings me to the second thing, a question of etiquette. And really, I’d love some input from any of the more well-learned members of the blogging community, and perhaps some facebook people.

I’m good at knowing what fork to use at a posh restaurant, and can pass in situations where there are rules to follow.


But this is just alien to me.

You ‘like’ a page on writing, because well, you like writing, right? And then it spams crap about whatever it can find on the internet that its owner finds even vaguely amusing or vaguely related. Because that means it hits more newsfeeds through the algorithms, finds new likes and shares, and even if it’s all crap that is unrelated, or somewhat unrelated, it means more growth. So I unlike it. I just want a good bit of reading with my breakfast!

Doesn’t this hit anyone as a bit… well I don’t know. It seems there is no etiquette to it at all, and that facebook is engineering it further to make it this way. If someone has liked my page for… I don’t know, lets say it’s a page on boat sales… I would feel like a bit of  a tosser if I spammed stuff about sailors or fish all day, with a little note at the bottom saying ‘buy a boat here!’. Because it’s not what the people who liked the page want. Yet I would have to, if I wanted the page to grow.

I can’t just, you know, occasionally write something, or find something interesting, that other people with the same preferences may want to see.

Even with blogging, I’ve done a few silly posts, I want to do a few flash fiction posts, and I occasionally ramble about editors and the curse of knowledge for writers.

And I’m hit by the question – am I going to annoy the people who like the silly posts, by posting these other more serious ramblings? Am I going to annoy the people who like the ramblings on writing, when I post flash-fiction?

We seem to be funnelled to a position where, to grow, we need to spam and spam and spam all sorts of crap just to be seen on social media, and nobody seems to be asking these questions, or simply don’t care for the quality of content they send, or the sighs that they may elicit from their customer bases.

At what point did we forget that these are people, not statistics measured by follows or likes?

Well I’m not doing it.

My facebook page is going to post once a day if at all, to hell with it. I’m going to be wary each time I make a blog post that isn’t interesting to some portion of the people passing by here or followers getting mails about it, and perhaps that means less posts, less growth of statistics. And I’m fine with that if it means I’m happy with how I conduct myself in a place I find with little etiquette.

I suppose it all goes back to where I started. I don’t like small-talk, I don’t like wasting people’s time, and I’m not going to have a social media platform force me to either spam boring content, or plagiarise others just to appease the facebook algorithm gods.

I know the answer is the same, always post good content. But in todays age it seems that this just might not be enough. Well, it’s going to be enough for me.

Luckily, I’m not a business [or this opinion/course of action would likely sink it], and also luckily, I don’t really care all that much for the actual effect this has on my own things. Less followers, less likes, less whatever.

So if I don’t care that much, and I’m going to ignore all this information about spamming anyway and just stick to my own firm avoidance of small-talk, and careful thinking about what people may or may not like to read before sending it their way [or not, as the case may be], then why the essay?

Well what bothers me here is the causes, not the symptoms that reach me because of their existence.

I’m bothered by the thought that people after one thing are getting another, funnelled by the algorithms of social media or its momentum, causing otherwise good pages to be caught up in it; and that people are being reduced to statistics, thought of as growth on a graph instead of persons to be considered for what they are, persons; persons getting content crammed down their throats that they don’t care for.

Oh internet. What has happened to you, my friend and oracle of everything.


Am I way off the mark? I’d love to hear your thoughts below.

Anyone have any good posts of their own to share on the same topics? Stick them in the comments, I’d love to read them.

As a note beside, I’m also fascinated by the against-the-grain etiquette of many of the bloggers I have run into in my short travels so far. Some of you are shining beacons in a sea of shit. Thank you for being that, and don’t get caught in the current.



On John Hudspith and Editors and Editing


So I knew Johnny was the editor for me right from the get go, when I was first deciding to write a novel. I had wanted to write this novel several times over a period spanning a decade, but the time was never quite right. So being the [occasional] optimist, even before I put pen [fingers] to paper [keyboard], I started looking into how one goes about producing a novel from start to finish.

This was when I decided that editors were a thing you needed [logic below], found out book covers can be expensive, and avoided as much as possible all the decisions to make on publishing. This was when I visited various ‘editor’ websites; and found some of them splattered with terrible grammar, syntax and even spelling mistakes! One even had an entire paragraph dedicated to how help was given in making sure prose was clear and easily understood – and I could barely understand what the hapless fellow was trying to get across.

Oh dear great and wonderful flying spaghetti monster.


I was stepping into a minefield.

Luckily, I stumbled across both [I think] Jan Ruth’s blog and Louise Wise too, where I heard about John Hudspith.

I thought it sounded good, so I hit up my old friend oh great and mighty oracle of everything.

Now I am [on occasions] a pessimistic bastard, so of course I started to check all the testimonials. I was overcome with relief when it all rang true. Books edited by Johnny really were excellently edited and he really was everything I was looking for.It was not just a case of the internet said it, so it must be true – a trap which many a weary internet traveller falls into. There were thousands of good reviews of many, many books; reviews by unpaid, unsolicited internet people going about their business on Amazon; for books edited by Johnny. So I found the man I wanted to edit my stuff. One hurdle, jumped.

Why edit?

I’m not ashamed to admit I am new to story writing, nor ashamed to admit I need some professional help to get my [writing] shit straight. It may perhaps be a well-kept secret that the people you see and think to yourself – wow, that manager/writer/actor/athlete/whatever is literally amazing at everything he/she touches – actually… aren’t. The favourite books you read are beta-read and copy-edited and development edited and proof read and have artists crawl all over them; your favourite athlete has a nutrition expert, a cardio trainer, a lifestyle expert, your favourite…. you get the drift right? Lets not get too repetitive here.

But wait; there is actually a second thing, a second thing even more important than knowing nobody shits to the smell of roses. Maybe you are some 6.2ft tall, gleaming fiction-book super-hero who has an imagination that cannot be matched. Well, ever heard of the curse of knowledge? It applies to normal folk as much as it does to you super-hero lot.

You see when it comes to anything that involves getting your opinion, or your idea, your imagination or your whatever, out of your mind and into another – there is a battle of construction.

You see, I may be standing in the most wonderful garden of imagination, but you cannot see it. My garden. For me. In my mind. Get out it’s not finished yet. It has a big wall.

So if I want to let other people see into it, I need to construct a window; and I want this window to show you the best bits of my garden, not the weeds in the corner or my crappy old shed that I can’t be arsed to… well anyway. I need to construct a window.

And this is what the curse of knowledge is. I know what is in my garden. I intend to let you see it, so I craft a window. But the window is too small, and I’ve got it too high, because [for the sake of this analogy] I’m a tall bastard. When you look into the window, you can only see the wall on the other side, because of the angle. Because [maybe for the sake of this analogy] you are short.

But I am tall so I am looking in and nodding to myself in self-indulgent glee, yes, nailed it, look at all my fucking lovely flowers. And I am a super-hero right? So I don’t need anyone else’s opinion.

But poor shorty standing outside, later when you’ve sauntered off to start telling everyone to come look through your lovely new window?


Nice garden mate.

Well this is the curse of knowledge, and this is why you need an editor. You may very well know what you want on your paper, and it may be a wonderful thing. But you cannot truly know what it looks like for someone else who does not know the whole story, the whole plot, the whole view; because you do know these things.

You may say, oh, but this is what beta-readers are for. Yes, good beta-readers are excellent to have. If you are really lucky, you might even have five authors as your beta-readers who probably understand all this rambling [yes, I’m still jealous and no, I won’t stop being jealous until I reach something similar], but, beta-readers are not editors. They are likely easier to envisage as pointer-outers of things.

Perhaps Johnny truly became the editor I had hoped for when I sent him my first draft of chapter one, and he wrote an entire page on a single word I had chosen on the very first line. Yes an essay, crammed into the side margin. In red. About a single word. In the first bloody sentence.


Or, perhaps, Johnny truly became the editor I had hoped for after poor work that had gone through beta-readers, and peer-reviews on; none of them noticing the mistakes or realising where things could have been better explained. Then these same things were immediately picked up by Johnny with remarks that seemed so obvious after the fact, that I felt embarrassed to have sent anyone the work in the first place.

Mike, this is not good – in fact, I hope you will realise it’s pretty awful – it’s clunky, it’s arse about face, it takes some adding up. Boy does it. I had to read it thrice, and still I’m not sure I know what you mean.” – John Hudspith

The sentence that this was aimed at had been through 5 beta-readers, 5 peer-reviews, and several friend-readers. I thought it was fine. So did they. Then, I realised it was not. Thanks Johnny!

Basically, this is a long-winded way of saying: guys, get an editor. And I know a really good one.


Links to mentions in this article.

The mighty oracle of everything [Let me google that for you link]